Let’s face it, running a small business is tough and as a founder you often need to wear many hats. Marketing, with its ever-evolving best practices and seemingly endless jargon, often feels like another mountain to climb. But, think of it as an asset, not another burden.
Think of it this way: instead of shouting your message into the void hoping someone hears, digital marketing allows you to target the exact audience you want, in the places they’re already hanging out online. Sounds pretty powerful, right? But, before you dive headfirst into the world of TikTok and SEO, let’s break down 3 key benefits of digital marketing for small businesses.
3 Key Benefits of Digital Marketing for Small Businesses
1. Reach the right people: Show up in the online spaces your ideal customers hang out in and for the terms they’re searching Google for. Rather than target everyone, target those who are best suited to your products and services. If you are a local tradesperson, Facebook communities and local SEO are a great place to start. For eCommerce businesses, creating product videos for Instagram might be the first port of call alongside segmented email campaigns.
2. Reach ideal customers using affordable methods: Compared to traditional marketing methods like direct mail and radio ads, digital marketing is often significantly cheaper. You can create targeted campaigns with budgets that fit your small business’ budget, and track your results in real-time to see what is working and what’s not.
3. Build relationships and brand loyalty: Social media isn’t just about posting pretty pictures or learning dance routines (that’s a common misconception about TikTok!). It’s about creating a community around your brand, interacting with your customers, and building genuine connections. Respond to comments, answer questions, and share valuable content that resonates with your audience. This fosters trust and loyalty, turning one-time customers into brand advocates.
Digital marketing isn’t just about fancy tools and online ads. It’s about creating a holistic online presence that tells your brand story and engages your audience. There are many strategies that fall under the digital marketing umbrella and it’s easy to get bogged down by the sheer volume of them. Rather than try and do it all, focus on a few key things that are the most relevant to you, your skillset, and ultimately the products or services you provide.
Marketing Strategies to consider:
- Create a user-friendly website: This is your digital storefront that works 24/7. Make sure it’s easy to navigate, visually appealing, tells your brand’s story, outlines the benefits of your products or services,and is optimised for mobile devices.
- Start blogging: Share your expertise by and offering valuable content that attracts potential customers and establishes you as a thought leader in your industry.
- Embrace social media: Choose the platforms that your target audience uses and actively engage with them on there. Share interesting content and ensure you reply to all comments and messages.
- Utilise email marketing: Build an email list and send regular newsletters with updates, promotions, and interesting information. It’s a powerful way to stay connected with your audience and drive sales.
- Get local: Optimise your website and online listings for local search so people in your area can easily find you.
Effective digital marketing takes time, effort, and continuous learning. But with the right approach and dedication, it can help you uplevel your business and ultimately increase your sales.
If this all sounds like a lot of hard work, you’d like the benefits but without the input – we’re here to help. SP5 Digital provides affordable digital marketing services to small businesses and we’d love to see how we can help you. Simply drop your details in the form below and we’ll be in touch!