SP5 Digital Marketing Salisbury

What are the Benefits of working with a Freelance Copywriter?

Good copywriting is more than just excellent spelling and grammar. Copywriters create sentences and paragraphs that engage, inspire, and/or explain. Here at SP5 Digital, we specialise in clear and concise copy that inspires action. But, what are the benefits of working with a freelance copywriter? And, why should you choose to work with one?

The Benefits of Working with a Freelance Copywriter

Expertise

Whilst copy can be written by any member of your team in-house, a copywriter crafts copy to efficiently fulfil a specific business need. From explaining complex processes in simple ways to writing content designed to help improve your website’s ranking in Google, copywriters have experience writing for commercial goals. As they work on copywriting projects day in and day out, they also execute projects efficiently and without much guidance.

Flexibility

Larger marketing teams tend to include a copywriter, but, for smaller businesses, this full-time resource often isn’t justifiable or feasible. For one, there are all of the costs incurred with employing someone in-house and secondly, there may not be enough work to keep them busy. That’s where hiring a freelance copywriter comes into its own. A freelance copywriter can support you as and when projects arise throughout the year. From new brochures to updated website copy, they can help support you with bigger copy projects on a flexible project-by-project basis.

Affordability

A copywriting retainer with a marketing agency might be an alternative option but this typically comes at a higher cost. With wages and other overheads to pay, agency projects tend to be better suited to larger businesses with bigger budgets. At SP5, we price our copywriting on a per-project basis. This means you’ll know how much it’s going to cost you from the very beginning, regardless of how long it takes us to complete it. We don’t want to be going back and forth with you on timesheets, we just want to get your copy written and out there for you to use!

There we have it, just 3 of the many benefits of working with a freelance copywriter. Whilst a freelancer might not be suitable for all projects, they certainly have their place in a business marketing toolkit. If you’re looking for assistance with any upcoming projects, don’t hesitate to get in touch!

Picture of Becca
Becca

Founder of SP5 Digital and lover of all things content & SEO

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