SP5 Digital Marketing Salisbury

What is included in an SEO Audit?

If you’ve ever researched SEO Services then you’ll probably have come across the phrase ‘SEO Audit’. The majority of Search Engine Optimisation agencies will provide SEO Audits either free of charge or as part of a bigger SEO package. For the website owner, they provide visibility of issues and areas for improvement, and for the SEO, they underpin all of the SEO work that needs completing moving forward. In this short blog, we’re going to cover what an SEO Audit is, what it typically includes, and why it is beneficial…

What is an SEO Audit?

Think of an SEO audit as like a website MOT. It’s a checkup of your website’s current rankings and search engine optimisation. It’s typically a document that outlines how your website is currently performing and its areas for improvement. An audit won’t just be based on the agency’s personal subjective feelings, rather it is backed up with statistics and data. SEO specialists have access to a wide range of tools that can help them investigate your site’s performance and health.

What does an SEO Audit include?

SEO itself is made up of a variety of different areas. These include technical, on-page, and off-page SEO. An SEO Audit will cover all of these areas as well as some other general recommendations. Below, we’ve listed just some of the things that an SEO Audit will include…

Technical SEO:

  • Crawlability and Indexing: Can search engines easily crawl and index your website?
  • Mobile Optimisation: Is your website responsive? Does it offer a great user experience on mobile and tablet?
  • Website Speed: How long does it take for your website to load? How can it be sped up?

On-Page SEO:

  • Keywords: What keywords is your site currently ranking for? What other keywords should your site be ranking for?
  • Title Tags and Meta Descriptions: Are these relevant to your content and best optimised for success?
  • Content Quality and Relevance: Is the content you’ve written relevant not only to you and your business, but crucially, is it relevant to your user’s searches and needs? Whilst your website might currently rank for certain keywords, is the content that you’re presenting them the best it can be?
  • Internal Linking: How easy is it for search engines to navigate between your website’s pages and understand the hierarchy of your site?

Off-Page SEO:

  • Backlink Analysis: How many backlinks does your website have from other websites? What opportunities are there for new high-quality backlinks?

Other Considerations:

  • User Experience: Generally speaking, how easy is your website to use? Is it obvious where users should click and how to navigate your website?
  • Local SEO: For local businesses, is your website and its content optimised for local searches? How can this be improved?

Why have an SEO Audit?

An SEO Audit signposts areas for improvement. It will highlight potential problems that could be hindering your site’s success. With this information, you can action a plan to improve your website’s SEO. With better SEO, your business can benefit from increased visibility and sales!

At SP5 Digital, we offer free introductory SEO Audits. These are concise, jargon-free reports that identify how your website can be improved. Crucially, there is no obligation to proceed with us following your audit. If you’d like to arrange a free audit, just enter your details in the form below and we’ll be in touch!

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Becca

Founder of SP5 Digital and lover of all things content & SEO

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