SP5 Digital Marketing Salisbury

Why Work with a Social Media Agency in Salisbury

If you’ve stumbled across this post you’re probably looking for some support with your business’ social media marketing. Well, you’re in the right place. Welcome to SP5 Digital, a Freelance Digital Marketing Agency based in Salisbury. We’ve over 5 years of experience in the industry and in that time have supported businesses in a range of industries including telecoms, hospitality, software, printing, and dental. In this short blog, we’re going to consider the benefits of working with a social media agency and more specifically, the benefits of working with a social media agency in Salisbury.

The Benefits of Working with a Social Media Agency

Expertise

A common misconception in the industry is that anyone who has a social media account can successfully run a business account. Whilst, in some cases, this might be true. Generally speaking, this isn’t the case. A Social Media Agency will have individuals who specialise in planning, creating, and managing business accounts. They’ll know the latest trends and will also be able to create a targetted strategy based on your business’ goals. Don’t just post on your social media accounts, use them to grow an online community and increase your sales!

Strategy

Speaking of strategy, this is an essential part of effective Social Media Marketing. Whilst in Social Media’s early days, just chucking up a couple of posts here and there was good enough. In 2024, it’s unfortunately a lot more labour intensive. An agency will be able to create you a strategy for your account(s) to reach your ideal audience(s). A Social Media strategy might include the following:

  • Actionable goals
  • Platform recommendations
  • Content Calendar(s)
  • Tone of Voice Work
  • Influencer Outreach
  • Social Listening

Time

Actioning a Social Media strategy takes time. And this is something a lot of the small business founders that we talk to don’t have enough of. By outsourcing your Social Media Management to an agency, you and your team can spend more time growing your business in other areas. A lot of Social Media Marketing packages will also include community management. This involves replying to comments and DMs and generally engaging with your audience. By outsourcing this, you can save valuable business hours for other tasks.

Why Work with a Social Media Agency in Salisbury

To take this one step further, why work with a Social Media Agency in Salisbury specifically…

Content Shoots

If you run a brick-and-mortar business, your Social Media strategy will likely include lots of content of you, your team and/or your premises. By working with a local agency, it is easier to arrange content days and be more flexible. If you have one-off events or a last-minute need for content, having an agency down the road makes it easier to make things happen.

Influencer Networks

It’s likely that a local agency will also know of local influencers and bloggers in the area. They will be able to manage collaborations and recommend influencers based on your business’ target audience. This is something an agency in another part of the country won’t have. Yes, they can research, but a local agency is likely to already have relationships with local influencers.

Local Knowledge

And, ultimately, it’s not just local influencers that a Salisbury-based Social Media Agency will know, they’ll also be aware of local news and nuances. They’ll be able to create content specifically for your local demographic, including local knowledge where relevant.

Wondering if a local Social Media Agency is right for your business? We’d love to have a chat with you about your business, its goals and outline how we might be able to support you. To get started, just enter your details in the form below and we will be in touch.

Picture of Becca
Becca

Founder of SP5 Digital and lover of all things content & SEO

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