Engage with your customers and encourage them to buy your products or services.
With experience both in-house and in-agency, your business is in safe hands with SP5 Digital.
Email Marketing, as the name suggests, involves sending your prospects and/or customers email communication from your business.
Whether it’s a monthly newsletter, emails about an upcoming promotion or just useful information for your recipients, email marketing is a great way to keep your audience engaged.
Not only that, it has a high return of investment. Research by Litmus showed that for every $1 invested in email marketing, an average return of $42 is generated.
By engaging your prospects and/or customers with email marketing you can…
There are a few simple ways to increase your email marketing list; add a sign up form to your website, offer a discount to those who sign up, and ask customers to opt-in when they make a purchase.
A good email open rate varies from business to business and form industry to industry. A good target to aim for is 25%. This means that 1 in 4 of your recipients are opening your emails.
In short, we’d recommend email marketing as often as you have something useful or entertaining to share. For some brands this is once a week, for others it is once a month.
Ultimately, the decision on which email marketing tool to use is based on two things; 1) how many contacts you have and 2) your budget. Generally speaking, however, Mailchimp is always a great starting point.
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